Cookie Policy - Investa Prime Trading Education

How We Use Cookies and Advertising Tracking

Investa Prime uses cookies and similar tracking technologies to enhance your learning experience, analyze website performance, and deliver relevant educational content. This policy explains how we collect and use information through advertising platforms including Google Ads, Facebook Pixel, and Microsoft Bing Ads.

Cookies are small text files stored on your device that help websites function properly and provide personalized experiences. We use both first-party cookies (set directly by our website) and third-party cookies (set by our advertising and analytics partners) to understand how visitors interact with our educational content and services.

By continuing to use our website, you acknowledge that you understand our cookie practices as outlined in this policy. You can modify your preferences at any time using the controls provided below or through your browser settings.

Advertising Platforms Tracking

Google Ads Tracking

Google Analytics Tracking: We use Google Analytics to understand visitor behavior, track page views, session duration, and measure engagement with our educational content. This helps us improve course materials and website functionality.

Google Ads Remarketing: Our Google Ads integration creates remarketing audiences based on pages visited and actions taken. This allows us to show relevant course advertisements to visitors who have expressed interest in stock market education.

Conversion Tracking: We measure course enrollment conversions and form submissions to optimize our marketing efforts and understand which content resonates most with prospective students.

Audience Building: Google's systems analyze visitor patterns to create audience segments for educational content advertising, helping us reach individuals interested in investment learning.

Data Retention: Google Analytics retains your data for 26 months by default, while Google Ads remarketing lists maintain visitor information for up to 540 days depending on your interaction frequency.

Facebook Pixel Tracking

Facebook Pixel Functionality: The Facebook Pixel tracks visitor actions across our website, including page views, contact form interactions, and course page visits to measure advertising effectiveness.

Custom Audiences Creation: Facebook creates custom audiences based on website visitors, allowing us to deliver targeted educational content advertisements to individuals who have shown interest in trading courses.

Conversion Tracking: We track course inquiries, contact form submissions, and other meaningful interactions to optimize our Facebook advertising campaigns for better educational outreach.

Behavioral Advertising: Facebook analyzes your website behavior alongside your Facebook profile data to deliver personalized advertisements related to investment education and trading courses.

Cross-Site Tracking: The pixel enables Facebook to track your browsing across different websites to build comprehensive advertising profiles and deliver relevant educational content across their platform network.

Microsoft Bing Ads Tracking

Microsoft UET Tag: The Universal Event Tracking tag monitors visitor behavior and conversions on our website to optimize Bing Ads campaigns for trading education services.

Conversion Tracking: We measure course enrollment inquiries, contact form completions, and other valuable actions to improve the effectiveness of our Microsoft Advertising campaigns.

Remarketing Lists: Microsoft creates remarketing audiences based on website visitors, enabling targeted advertising to individuals interested in stock market education and investment training.

Search Ads Personalization: Your website interactions help Microsoft personalize search advertisements related to trading courses and investment education when you use Bing search.

Microsoft Data Practices: Microsoft integrates website behavior data with their advertising ecosystem to deliver relevant educational content across Microsoft's network of services and partner websites.

Cookie Preferences Management

Control your cookie preferences below. Essential cookies required for website functionality cannot be disabled, while optional cookies can be customized according to your preferences.

Functionality Storage (Essential)

Required for basic website functionality, form submissions, and security features. Always enabled.

Security Storage (Essential)

Protects against fraud, spam, and unauthorized access. Required for website security.

Advertising Storage (Google, Facebook, Microsoft)

Enables targeted advertising, remarketing, and conversion tracking across advertising platforms.

Analytics Storage (Performance Measurement)

Tracks website usage, page views, and engagement metrics to improve our educational content.

Advertising User Data (Audience Building)

Allows advertising platforms to use your interaction data for creating targeted audience segments.

Ad Personalization (Targeted Advertising)

Personalizes advertisements based on your interests and website behavior across advertising networks.

Personalization Storage (Content Customization)

Remembers your preferences and customizes content recommendations based on your learning interests.

Your Rights and Opt-Out Instructions

Platform-Specific Opt-Out Controls

Google Ad Settings

Manage Google advertising preferences and opt-out options

Facebook Ad Preferences

Control Facebook advertising and data usage settings

Microsoft Ad Settings

Customize Microsoft advertising and privacy controls

NAI Opt-Out Tool

Industry-wide advertising network opt-out options

DAA Opt-Out Tool

Digital Advertising Alliance consumer choice tools

Browser-Level Privacy Controls

Do Not Track Settings: Most browsers allow you to enable Do Not Track signals, though website compliance varies. Access this through your browser's privacy settings.

Third-Party Cookie Blocking: Modern browsers offer options to block third-party cookies entirely. This may affect website functionality but enhances privacy protection.

Private/Incognito Browsing: Private browsing modes prevent cookie storage locally but don't stop websites from collecting data during your session.

Browser Cookie Management: All major browsers allow manual cookie deletion and blocking. Check your browser's settings under Privacy or Security sections.

Ad Blocker Extensions: Popular ad blockers like uBlock Origin, AdBlock Plus, and Privacy Badger can prevent advertising tracking across websites.

Your Legal Rights

Right to Withdraw Consent: You can withdraw your consent for cookie usage at any time by changing your preferences above or contacting us.

Right to Object: You have the right to object to processing of your personal data for marketing purposes at any time.

Right to Access: You can request a copy of the personal data we have collected about you through cookies and tracking technologies.

Right to Data Portability: You can request your data in a machine-readable format for transfer to another service provider.

Right to Erasure: You can request deletion of your personal data, subject to certain legal exceptions and business requirements.

How to Exercise Rights: Contact us through our website contact form to exercise any of these rights. We will respond within 30 days as required by applicable privacy laws.

Third-Party Services and Data Sharing

Data Recipients

Advertising Platforms: Google (Analytics, Ads, Tag Manager), Meta/Facebook (Pixel, Conversions API), Microsoft (Bing Ads, Clarity) receive visitor behavior and conversion data.

Analytics Providers: Third-party analytics services help us understand website performance, user engagement patterns, and content effectiveness.

Marketing Automation Tools: Email marketing platforms and customer relationship management systems may receive contact information and engagement data.

Conversion Tracking Services: Specialized tracking services help measure the effectiveness of our educational content and course enrollment funnels.

Audience Segmentation Partners: Data management platforms assist in creating targeted audience segments for relevant educational content delivery.

Types of Data Shared

Behavioral Data: Page views, time spent on site, navigation patterns, course page interactions, and content engagement metrics.

Conversion Data: Form submissions, course inquiries, contact requests, and other meaningful interactions indicating interest in our educational services.

Device Information: Browser type, operating system, device model, screen resolution, and technical specifications for optimization purposes.

Geographic Location: IP-based location data (country, region, city level) to customize content and comply with regional advertising regulations.

Interaction Metrics: Click-through rates, engagement duration, social media interactions, and other performance indicators for advertising optimization.